Our Story

In the realm of artistic expression, Deepa and Jay/we adeptly integrate traditional embroideries and techniques with a modern aesthetic, embodying a harmonious blend of the conventional and the contemporary.

The birth of the "Deepa Gurnani" jewelry brand began with the union of Jay and Deepa. As their lives merged, their creative minds and practices complemented each other, leading to the launch of their first collection at Henri Bendel’s in NYC in November 2006. Season after season, Deepa Gurnani continues to inspire with its stunning, handcrafted embroidered accessories.

OUR STORY OUR MISSION

Our creations are deeply rooted in Indian heritage, even as we have spent significant time outside India. Despite the physical distance, the connection to India's rich traditions remains integral to our identity. Deepa Gurnani adeptly blends traditional Indian embroideries and techniques with a modern aesthetic, creating a harmonious fusion of the conventional and contemporary. For the creations, we meticulously curate materials sourced from Jaipur and other parts of India, employing traditional techniques synonymous with fine jewellery craftsmanship. We seamlessly translate these methods into the realm of fashion jewellery and accessories, ensuring exquisite detailing in each piece.

Our designs incorporate intricate embroidery techniques such as zardozi, mirror work, and aari. These techniques, requiring years of mastery, are passed down like heirlooms among skilled Karigars (Artisan). We recognize and collaborate with these Artisans to preserve and highlight the unique crafts of different regions in India.The pieces are adorned with an abundance of semi-precious stones, showcasing our commitment to meticulous craftsmanship. The headpieces, in particular, exude opulence, reflecting the grandeur of historical royal adornments. Inspired by the regality of royal lifestyles, the newest collection pays homage to this opulent legacy, encapsulating the essence of the Royal Family's admiration for ornate jewelry and accessories.Our inventive spirit and dedication to our cultural roots consistently inspire the incorporation of these exquisite embroidery styles into creations, making each piece a personal link to our heritage.

Brand Values

At Deepa Gurnani, we steadfastly uphold four core values, dear to us, to ensure we deliver exceptional craftsmanship and uphold our commitment to our consumers and the planet. These values are not just principles; they are the foundation of everything we create.

1. Lightweight Elegance

Our collections represent luxurious aspirations, featuring meticulously handcrafted pieces that exude opulence and timeless elegance - enhancing your everyday and special occasion attire. Each accessory is designed to make a statement, embodying the finest materials and craftsmanship to create pieces that will be cherished for generations.

3. The Promise of Permanence

We believe in creating timeless pieces as enduring as your cherished memories. Our commitment to quality and craftsmanship extends beyond the moment of purchase. Whether it's a loose bead, a broken clasp, or wear and tear from everyday use, our skilled artisans are dedicated to restoring your pieces to their original beauty. We take pride in our work, ensuring that every repair maintains the integrity and artistry of the original design. This service reflects our brand's commitment to sustainability and the enduring value of our creations. 

Deepa Gurnani is dedicated to integrating sustainability and
viability throughout its operations. The brand prioritizes community empowerment by fostering employment and skill development for Karigars (Artisans) in the local community. Transparent dialogues within the brand and with its working community have led to skillful legislation and successful collaborations, emphasizing empathy and accountability in acknowledging and learning from mistakes.

Deepa Gurnani, as a brand, embraces environmental responsibility by actively reducing waste through recycling and upcycling, minimizing energy consumption, and transitioning to eco-friendly packaging. The brand supports the Organic Consumers Association (OCA) as part of its commitment to safeguarding the planet for future generations. While not claiming to be entirely green, Deepa Gurnani continually explores and implements sustainable practices to minimize its environmental impact.

All businesses in India are made against the purchases/services on deepagurnani.com or offline against our Indian registered company name- Feelwell Garments & Accessories Pvt. Ltd.